Since 1980, jap automobile manufacturer Toyota has made a compact auto named the Toyota Celica Camry.  The Camry became its own brand in 1982, and through the improvements in the generations, the Camry has been catalogued as a mid-sized auto.  The brand’Camry’ is actually derived from the jap word kanmuri, which means’crown.’ The brand also showed how Camry became one of Toyota’s premiere models, as the company has had a custom of naming its first models after the word’crown.’ Examples of this are the brands Toyota Crown, Toyota Corolla and Toyota Corona, all of which are derivations of the royal accessories.  The Toyota Camry is thought of as a top end car brand, such that Camry models are used as executive cars in the East and Southeast Asian markets.  It is one of Toyota’s best selling cars in almost all of its markets.  In the US, the Camry has constantly been the nation’s bestselling car in the 1990s, though the 2000s have seen other autos outselling it. 

The Camry is also well-positioned in the Canadian, Australian, and Southeast Asian markets, particularly in Cambodia.  However the EU market has been resistant to the Camry’s charms so much so that sales of the Camry in Europe has ceased since 2004, letting Toyota replace it with the Toyota Avensis.  The Camry is considered as more executive and less sporty compared to its rivals, excepting its SE or sort trim.  The brand has been available for 7 generations, excluding the Celica Camry make when it was first manufactured.  While the existing generation’s wheelbase was reworked to be longer, trunk space has been reduced.  The Camry model for 2010 will feature some changes like re-designed taillights and fascia, a new 2AR-FE 4-cylinder engine with 2.5 liter capacity and six speed transmissions.  This generation is also the 1st with a gas – electrical hybrid version, which is sold as an environmental-friendly automobile.

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